Why do our coffee beans taste better?

Think back to when you picked up a crisp, shiny Pink Lady apple. You bit into it and the juice dribbled out your mouth, the sweetness and slight sour zing mix to give you a fantastic mouthfeel that sees you polish off the whole apple in no less than 30 seconds! Now, think back to when you picked up another apple. It was dull, darker in colour. You bite into it and it is green inside, you almost lose your tooth as it is so hard and the sourness is unbearable. Or worse you get a mouthful of dry, tasteless flour-like mouthfeel.

This is exactly like the world of coffee.

Why is that Pink Lady so good? They start with an amazing varietal of apple, nurture the plant, ensure it grows at optimum conditions then harvest it at the right time. It then arrives at the market fresh and ready to eat. We like to know where all our coffee comes from. This means where it is grown, who grew it, what elevation, how it was processed and how it tastes when it hits our shores. The coffee we buy tends to earn the farmers a lot more money than many of the mainstream coffee buyers would give. We care about the people involved in what we are doing so you can enjoy your latte at home in complete pleasure! Black Market Roasters uses Arabica coffee beans. We roast fresh every week do deliver FREE to your door. We specialise in single origin coffee beans, coffee bean blends and coffee for filter. Check out our coffee here!